{"id":3350,"date":"2016-03-27T01:26:42","date_gmt":"2016-03-27T01:26:42","guid":{"rendered":"http:\/\/50.116.112.120\/~lumyx485\/design\/?post_type=portfolio&#038;p=3350"},"modified":"2016-03-29T21:30:55","modified_gmt":"2016-03-29T21:30:55","slug":"rio-capital-da-moda","status":"publish","type":"portfolio","link":"https:\/\/lumyx.net\/design\/portfolio-item\/rio-capital-da-moda\/","title":{"rendered":"Editorial |Rio Capital da Moda"},"content":{"rendered":"<div class='flex_column av-av_two_third-2a9015ff38129c418a3f2eafba3e9512 av_two_third  avia-builder-el-0  el_before_av_one_third  avia-builder-el-first  first flex_column_div '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_gallery-bb5a1a30fcd56a46b611f1a95e846924\">\n#top .avia-gallery.av-av_gallery-bb5a1a30fcd56a46b611f1a95e846924 .avia-gallery-thumb a{\nwidth:8.3333%;\n}\n<\/style>\n<div  class='avia-gallery av-av_gallery-bb5a1a30fcd56a46b611f1a95e846924 avia_animate_when_visible  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  avia_lazyload avia-gallery-animate  avia-gallery-1'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><a class='avia-gallery-big fakeLightbox lightbox avia-gallery-big-no-crop-thumb ' href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?fit=880%2C660&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=705%2C529&amp;ssl=1 705w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=450%2C338&amp;ssl=1 450w\" data-sizes=\"(max-width: 880px) 100vw, 880px\"  data-onclick='1' title='O design em formato de bolso \u00e9 pr\u00e1tico e perfeito para turistas e compradores de moda. ' ><span class='avia-gallery-big-inner'  itemprop=\"thumbnailUrl\" ><img decoding=\"async\" class=\"wp-image-3352 avia-img-lazy-loading-not-3352\"  width=\"845\" height=\"660\" src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=845%2C660&ssl=1\" title='Pjct_RCM2' alt='' \/><span class='avia-gallery-caption'>O design em formato de bolso \u00e9 pr\u00e1tico e perfeito para turistas e compradores de moda. <\/span><\/span><\/a><div class='avia-gallery-thumb'> <a href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?fit=880%2C660&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=705%2C529&amp;ssl=1 705w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=450%2C338&amp;ssl=1 450w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" data-rel='gallery-1' data-prev-img='https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=845%2C660&ssl=1' class='first_thumb lightbox ' data-onclick='1' title='O design em formato de bolso \u00e9 pr\u00e1tico e perfeito para turistas e compradores de moda. '  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-3352 avia-img-lazy-loading-not-3352\"  data-avia-tooltip='O design em formato de bolso \u00e9 pr\u00e1tico e perfeito para turistas e compradores de moda. ' src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=36%2C36&ssl=1\" width=\"36\" height=\"36\"  title='Pjct_RCM2' alt='' srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=120%2C120&amp;ssl=1 120w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM2.jpg?resize=450%2C450&amp;ssl=1 450w\" sizes=\"(max-width: 36px) 100vw, 36px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?fit=880%2C660&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=705%2C529&amp;ssl=1 705w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=450%2C338&amp;ssl=1 450w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" data-rel='gallery-1' data-prev-img='https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=845%2C660&ssl=1' class='lightbox ' data-onclick='2' title='Na divertida ILUSTRA\u00c7\u00c3O DE CAPA, a modelo desfila numa &#8220;passarela de Ipanema\/Leblon&#8221; usando uma estampa da cole\u00e7\u00e3o de Isabela Capeto. '  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-3353 avia-img-lazy-loading-not-3353\"  data-avia-tooltip='Na divertida ILUSTRA\u00c7\u00c3O DE CAPA, a modelo desfila numa &#8220;passarela de Ipanema\/Leblon&#8221; usando uma estampa da cole\u00e7\u00e3o de Isabela Capeto. ' src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=36%2C36&ssl=1\" width=\"36\" height=\"36\"  title='Pjct_RCM1' alt='' srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=120%2C120&amp;ssl=1 120w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM1.jpg?resize=450%2C450&amp;ssl=1 450w\" sizes=\"(max-width: 36px) 100vw, 36px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?fit=880%2C660&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=705%2C529&amp;ssl=1 705w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=450%2C338&amp;ssl=1 450w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" data-rel='gallery-1' data-prev-img='https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=845%2C660&ssl=1' class='lightbox ' data-onclick='3' title='O mapa da moda: para cada bairro ou regi\u00e3o, a localiza\u00e7\u00e3o dos pontos relevantes da \u00e1rea.'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-3354 avia-img-lazy-loading-not-3354\"  data-avia-tooltip='O mapa da moda: para cada bairro ou regi\u00e3o, a localiza\u00e7\u00e3o dos pontos relevantes da \u00e1rea.' src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=36%2C36&ssl=1\" width=\"36\" height=\"36\"  title='Design LUMYX' alt='' srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=120%2C120&amp;ssl=1 120w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM3_web.jpg?resize=450%2C450&amp;ssl=1 450w\" sizes=\"(max-width: 36px) 100vw, 36px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?fit=880%2C660&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?w=880&amp;ssl=1 880w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=705%2C529&amp;ssl=1 705w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=450%2C338&amp;ssl=1 450w\" data-sizes=\"(max-width: 880px) 100vw, 880px\" data-rel='gallery-1' data-prev-img='https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=845%2C660&ssl=1' class='lightbox ' data-onclick='4' title='Tudo sobre o Rio fashion no \u00edndice codificado por cor: calend\u00e1rio de eventos, endere\u00e7os de lojas e showrooms, institui\u00e7\u00f5es de ensino de moda, e dicas &#8220;hype&#8221; sobre a cidade. '  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-3355 avia-img-lazy-loading-not-3355\"  data-avia-tooltip='Tudo sobre o Rio fashion no \u00edndice codificado por cor: calend\u00e1rio de eventos, endere\u00e7os de lojas e showrooms, institui\u00e7\u00f5es de ensino de moda, e dicas &#8220;hype&#8221; sobre a cidade. ' src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=36%2C36&ssl=1\" width=\"36\" height=\"36\"  title='Riosul 30 Anos - exposi\u00e7\u00e3o' alt='' srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=120%2C120&amp;ssl=1 120w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/Pjct_RCM4.jpg?resize=450%2C450&amp;ssl=1 450w\" sizes=\"(max-width: 36px) 100vw, 36px\" \/><\/a> <a href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?fit=500%2C300&amp;ssl=1\" data-srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=450%2C270&amp;ssl=1 450w\" data-sizes=\"(max-width: 500px) 100vw, 500px\" data-rel='gallery-1' data-prev-img='https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=500%2C300&ssl=1' class='lightbox ' data-onclick='5' title='GuiaRio_lancamento_02_01'  itemprop=\"thumbnailUrl\"  ><img decoding=\"async\" class=\"wp-image-3357 avia-img-lazy-loading-not-3357\"   src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=36%2C36&ssl=1\" width=\"36\" height=\"36\"  title='GuiaRio_lancamento_02_01' alt='' srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=180%2C180&amp;ssl=1 180w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/GuiaRio_lancamento_02_01.jpg?resize=120%2C120&amp;ssl=1 120w\" sizes=\"(max-width: 36px) 100vw, 36px\" \/><\/a><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>| clique nas imagens acima para ampli\u00e1-las.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-video avia-video-16-9   av-lazyload-immediate  av-lazyload-video-embed  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/OpbE0N8znqc' ><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/OpbE0N8znqc?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Acima, Paulo Borges comenta sobre o gu\u00eda em seu lan\u00e7amento no Fashion Rio.<\/p>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-7a30cc15b737d3f191509ca70eed0fe1\">\n.av_font_icon.av-av_font_icon-7a30cc15b737d3f191509ca70eed0fe1 .av-icon-char{\nfont-size:40px;\nline-height:40px;\n}\n<\/style>\n<span  class=\"av_font_icon av-av_font_icon-7a30cc15b737d3f191509ca70eed0fe1 avia_animate_when_visible av-icon-style- avia-icon-pos-left av-no-color avia-icon-animate \"><span class='av-icon-char' aria-hidden='true' data-av_icon='\ue887' data-av_iconfont='entypo-fontello' ><\/span><\/span>\n<p><strong>Veja mais detalhes abaixo<br \/>\n<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_third-9c1d454dc06f7247226bc4e8f931daae\">\n.flex_column.av-av_one_third-9c1d454dc06f7247226bc4e8f931daae{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_third-9c1d454dc06f7247226bc4e8f931daae av_one_third  avia-builder-el-7  el_after_av_two_third  el_before_av_one_full  flex_column_div av-zero-column-padding '   ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3>Editorial + Ilustra\u00e7\u00f5es | Rio Capital da Moda<\/h3>\n<p>Projeto gr\u00e1fico e ilustra\u00e7\u00f5es de <strong>Lumyx<\/strong> para a primeira edi\u00e7\u00e3o do livo-guia RIO CAPITAL DA MODA, adotado para todas as edi\u00e7\u00f5es seguintes. Um guia bil\u00edng\u00fce com editoria\u00a0de Helo\u00edsa Marra e apresenta\u00e7\u00e3o de\u00a0Paulo Borges, diretor criativo respons\u00e1vel pelo <strong>Fashion Rio<\/strong>, onde foi lan\u00e7ado.<\/p>\n<\/div><\/section><br \/>\n<div  class='togglecontainer av-av_toggle_container-70f499b6559d920acf860a16cf2e5c61  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  toggle_close_all ' >\n<section class='av_toggle_section av-av_toggle-1f0ef1ec792aaeaa5364e1085cb30e7a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todos} \"  ><p data-fake-id='#toggle-id-1' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1'>Cliente<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>Fijan \/ Senai \/ IPP<strong><br \/>\n<\/strong><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-av_toggle-a2d5a3d6d6ff57c5613b11ea1e207fc3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todos} \"  ><p data-fake-id='#toggle-id-2' class='toggler  activeTitle '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2'>Projeto | Solu\u00e7\u00f5es<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>Desafio: <\/strong>criar um <strong>guia<\/strong> para ser usado por pessoas interessadas em <strong>neg\u00f3cios do mercado da moda<\/strong>, trazendo o m\u00e1ximo de <strong>informa\u00e7\u00e3o<\/strong> em formato <strong>pr\u00e1tico para o uso no dia a dia<\/strong> durante a perman\u00eancia na cidade do Rio de Janeiro.<\/p>\n<p><strong>Solu\u00e7\u00e3o Lumyx: <\/strong>Luciana Araujo desenvolveu o projeto de design em formato de bolso, encadernado em espiral e perfeito para turistas e compradores de moda em tr\u00e2nsito. Com mapas desdobr\u00e1veis, facilita a localiza\u00e7\u00e3o de pontos relevantes das \u00e1reas e bairros. As cores foram usadas para codificar as diferentes se\u00e7\u00f5es: calend\u00e1rio de eventos, endere\u00e7os de lojas e showrooms, institui\u00e7\u00f5es de ensino de moda, e dicas &#8220;hype&#8221; sobre a cidade.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-av_toggle-d88bb4383a0664961361cbb06118d3ac'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todos} \"  ><p data-fake-id='#toggle-id-3' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3'>Resultados<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>Pe\u00e7as criadas\/produzidas:<br \/>\n<\/strong><\/p>\n<ul>\n<li>Ilustra\u00e7\u00e3o de <strong>capa<\/strong><\/li>\n<li><strong>Projeto gr\u00e1fico<\/strong> completo<\/li>\n<li>Diagrama\u00e7\u00e3o e editora\u00e7\u00e3o<\/li>\n<li>Ilustra\u00e7\u00f5es e vinhetas de miolo<\/li>\n<li>Tratamento de fotos<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/section>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-5ea7596238ed9f191e6b5e662093052f\">\n#top .hr.hr-invisible.av-av_hr-5ea7596238ed9f191e6b5e662093052f{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-5ea7596238ed9f191e6b5e662093052f hr-invisible  avia-builder-el-10  el_after_av_toggle_container  el_before_av_social_share  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='av-social-sharing-box av-social-sharing-box-default   avia-builder-el-11  el_after_av_hr  avia-builder-el-last  av-social-sharing-box-fullwidth '><div class=\"av-share-box\"><h5 class='av-share-link-description av-no-toc '>Compartilhe:<\/h5><ul class=\"av-share-box-list noLightbox\"><li class='av-share-link av-social-link-facebook' ><a target=\"_blank\" aria-label=\"Share on Facebook\" href='https:\/\/www.facebook.com\/sharer.php?u=https:\/\/lumyx.net\/design\/portfolio-item\/rio-capital-da-moda\/&#038;t=Editorial%20%7CRio%20Capital%20da%20Moda' aria-hidden='false' data-av_icon='\ue8f3' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Facebook' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Facebook<\/span><\/a><\/li><li class='av-share-link av-social-link-twitter' ><a target=\"_blank\" aria-label=\"Share on Twitter\" href='https:\/\/twitter.com\/share?text=Editorial%20%7CRio%20Capital%20da%20Moda&#038;url=' aria-hidden='false' data-av_icon='\ue8f1' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Twitter' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Twitter<\/span><\/a><\/li><li class='av-share-link av-social-link-pinterest' ><a target=\"_blank\" aria-label=\"Share on 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rel=\"noopener\"><span class='avia_hidden_link_text'>Share on LinkedIn<\/span><\/a><\/li><li class='av-share-link av-social-link-tumblr' ><a target=\"_blank\" aria-label=\"Share on Tumblr\" href='https:\/\/www.tumblr.com\/share\/link?url=https%3A%2F%2Flumyx.net%2Fdesign%2Fportfolio-item%2Frio-capital-da-moda%2F&#038;name=Editorial%20%7CRio%20Capital%20da%20Moda&#038;description=' aria-hidden='false' data-av_icon='\ue8fa' data-av_iconfont='entypo-fontello' title='' data-avia-related-tooltip='Share on Tumblr' rel=\"noopener\"><span class='avia_hidden_link_text'>Share on Tumblr<\/span><\/a><\/li><\/ul><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36\">\n.flex_column.av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-9497bbf8bff73ea4c6992cc17fa9ec36 av_one_full  avia-builder-el-12  el_after_av_one_third  avia-builder-el-last  first flex_column_div av-zero-column-padding column-top-margin'   ><div  class='togglecontainer av-av_toggle_container-58d3b55d78679e2c4a6f7b2e625e97f8  avia-builder-el-13  avia-builder-el-no-sibling  toggle_close_all ' >\n<section class='av_toggle_section av-av_toggle-00632318ee25aee4b550ab2fc770da0b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todos} \"  ><p data-fake-id='#toggle-id-4' class='toggler  activeTitle '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4'>Making Of<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' class='toggle_wrap  active_tc' style='display:block;' ><div class='toggle_content invers-color '  itemprop=\"text\" ><p><strong>O CONCEITO<\/strong><\/p>\n<p>Atrav\u00e9s da dire\u00e7\u00e3o de arte, <strong>Lumyx<\/strong> criou uma proposta de sinergia entre o guia e o mercado de moda da cidade, ao utilizar como recurso gr\u00e1fico nas vinhetas e ilustra\u00e7\u00f5es do livro as <em>texturas de estampas de cole\u00e7\u00f5es<\/em> das pr\u00f3prias marcas de moda presentes na publica\u00e7\u00e3o, devidamente autorizadas. Assim estabeleceu-se um v\u00ednculo coerente entre as marcas, seus estilos da temporada e o guia.<\/p>\n<p>Na ilustra\u00e7\u00e3o de capa da 1\u00aa edi\u00e7\u00e3o, por exemplo, o tecido esvoa\u00e7ante do vestido da mo\u00e7a que caminha na &#8220;passarela Ipanema&#8221; \u00e9 uma &#8220;cita\u00e7\u00e3o&#8221; da estampa criada por <em>Isabela Capeto<\/em>, presente na mesma edi\u00e7\u00e3o.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3358\" data-permalink=\"https:\/\/lumyx.net\/design\/portfolio-item\/rio-capital-da-moda\/capa_rcm-2_mini\/\" data-orig-file=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?fit=400%2C404&amp;ssl=1\" data-orig-size=\"400,404\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"capa_RCM-2_mini\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?fit=297%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?fit=400%2C404&amp;ssl=1\" class=\"size-medium wp-image-3358 alignleft\" src=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?resize=297%2C300\" alt=\"capa_RCM-2_mini\" width=\"297\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?resize=297%2C300&amp;ssl=1 297w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?resize=80%2C80&amp;ssl=1 80w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?resize=36%2C36&amp;ssl=1 36w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?resize=120%2C120&amp;ssl=1 120w, https:\/\/i0.wp.com\/lumyx.net\/design\/wp-content\/uploads\/2016\/01\/capa_RCM-2_mini.jpg?w=400&amp;ssl=1 400w\" sizes=\"auto, (max-width: 297px) 100vw, 297px\" \/><\/a><\/p>\n<p>Novamente este mesmo conceito, de utiliza\u00e7\u00e3o de<em> estampas de cole\u00e7\u00f5es<\/em> de uma forma<em> gr\u00e1fica,<\/em> foi estendido para outras edi\u00e7\u00f5es. Na <strong>edi\u00e7\u00e3o de ver\u00e3o<\/strong> seguinte, a <strong>capa <\/strong>foi ilustrada por <strong>Lumyx<\/strong> \u00e0 partir de uma composi\u00e7\u00e3o feita com estampas da marca <em>Salinas<\/em>.<br \/>\n(\u00e0 esquerda).<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-av_toggle-cd24d8f23ef4d90e0f9778b0c9405e10'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{Todos} \"  ><p data-fake-id='#toggle-id-5' class='toggler   '  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-5'>Ficha T\u00e9cnica<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-5' class='toggle_wrap  '  ><div class='toggle_content invers-color '  itemprop=\"text\" ><p>FICHA T\u00c9CNICA<\/p>\n<hr \/>\n<p><strong>Projeto gr\u00e1fico | Ilustra\u00e7\u00f5es<\/strong>: Luciana Araujo LUMYX\u00a0 | <strong>Ilustra\u00e7\u00f5es dos mapas:<\/strong> Bruno Buarque de Macedo | <strong>Textos:<\/strong> Heloisa Marra<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3475,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[40,37,36],"class_list":["post-3350","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-proj-grafico","portfolio_entries-editorial","portfolio_entries-ilustracao"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/portfolio\/3350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/types\/portfolio"}],"replies":[{"embeddable":true,"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/comments?post=3350"}],"version-history":[{"count":1,"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/portfolio\/3350\/revisions"}],"predecessor-version":[{"id":3356,"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/portfolio\/3350\/revisions\/3356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/media\/3475"}],"wp:attachment":[{"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/media?parent=3350"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/tags?post=3350"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"https:\/\/lumyx.net\/design\/wp-json\/wp\/v2\/portfolio_entries?post=3350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}